13 September 2007

King Panda

This image is from an advertisement I received in the mail. Normally I’m not a big fan of junk mail, but this caught my attention. The article depicted was in a May issue of The Economist. 

“America’s fear of China” is about the US-China Strategic Economic Dialogue (which covers currency issues, trade imbalances, etc.) and discusses the approach Congress has taken during these talks. The play on King Kong is cute, as Pandas are often considered cute and cuddly, but have on occasion lashed out when irritated, so the image also offers an air of caution. There is more that could be said, the image and title speak volumes.

If you are interested here is a link to the article. "America's fear of China"

3 comments:

nance said...

I saw that cover, too. That panda carries through the grid! I wonder if the design team just considered the threat aspect or if they thought about folks who had sympathy for King Kong?

Phil said...

This is a great cover. If you would like to know what the art director went through to develope this article pick up Folio magazine. They interview the art director and she explains how they came up with the cover and how it was put together.

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